Resources

Welcome to our Resources section, a hub of valuable tools and materials to support your journey. Browse the latest free marketing resources including research reports, whitepapers, toolkits, guidelines, surveys, infographics, magazines and podcasts!

How Much Marketing Does a Growing B2B Business Really Need?

How Much Marketing Does a Growing B2B Business Really Need?

Most growing B2B businesses should not start by asking how much they should spend on marketing. The better question is what they are trying to achieve. Marketing investment should be aligned with business objectives, growth ambitions and market conditions. For many B2B organisations, consistency and effectiveness are more important than budget size.
Why Does Good Marketing Cost Less Than Bad Marketing?

Why Does Good Marketing Cost Less Than Bad Marketing?

Good marketing costs less than bad marketing because it focuses on the right activity, the right audience and the right outcomes. Bad marketing creates the illusion of progress but often fails to generate enquiries, build credibility or support business growth. Effective marketing is not about doing more. It is about doing the right things consistently.
Why Do Most B2B Marketing Plans Fail?

Why Do Most B2B Marketing Plans Fail?

Most B2B marketing plans fail because they are not consistently implemented. Common causes include unclear ownership, too many competing priorities, poor alignment between marketing and sales, and measuring activity rather than business outcomes. Businesses typically need clearer accountability and a simpler plan rather than more marketing activity.
This Month in Social Media - Latest Update

This Month in Social Media - Latest Update

We kept track of the most important changes across 4 major social media platforms, so you don’t have to scroll for hours to stay ahead.
This Month in Social Media - April 2026 Update

This Month in Social Media - April 2026 Update

We kept track of the most important changes across 4 major social media platforms, so you don’t have to scroll for hours to stay ahead.
This Month in Social Media - March 2026 Update

This Month in Social Media - March 2026 Update

We kept track of the most important changes across 4 major social media platforms, so you don’t have to scroll for hours to stay ahead.
HubSpot is finally speaking about hybrid tools

HubSpot is finally speaking about hybrid tools

It's great news for marketers - people and AI working together
This Month in Social Media - January 2026 Update

This Month in Social Media - January 2026 Update

We kept track of the most important changes across 4 major social media platforms, so you don’t have to scroll for hours to stay ahead.
This Month in Social Media - July Update

This Month in Social Media - July Update

We kept track of the most important changes across 4 major social media platforms, so you don’t have to scroll for hours to stay ahead.
Marketing in the Age of AI Fatigue

Marketing in the Age of AI Fatigue

In this quick read, LinkedIn’s Zara Easton shares why authenticity still matters more than ever.
Email Marketing Tips That Still Work

Email Marketing Tips That Still Work

Here are some sharp, practical tips from the team at Litmus
How To Write Trust-Building Case Studies by CoSchedule

How To Write Trust-Building Case Studies by CoSchedule

Or, if you prefer a streamlined approach, let us handle the writing for you.
High Quality Content vs AI

High Quality Content vs AI

Discover viral insights and ad Strategies: Boost your profits and save time.
TikTok Trends

TikTok Trends

Discover viral insights and ad Strategies: Boost your profits and save time.
13 Customer Service skills for memorable customer support

13 Customer Service skills for memorable customer support

by Shopify
WhatsApp: The key to responding to customers’ needs in the moment

WhatsApp: The key to responding to customers’ needs in the moment

by New Digital Age
Retailers wasting £19k per year on digital marketing

Retailers wasting £19k per year on digital marketing

by New Digital Age
200 Social Media Marketing Tactics

200 Social Media Marketing Tactics

Unlock 200 proven Social Media marketing strategies; Boost followers, establish authority, and attract more customers!
How to write a case study

How to write a case study

by Co Schedule
Hybrid working

Hybrid working

by Ring Central
What is time blocking?

What is time blocking?

by Asana
Social Marketing Supremacy

Social Marketing Supremacy

Master Social Media Marketing: An In-Depth 8-Part Guide to Social Media Mastery
Email Marketing Success

Email Marketing Success

Mastering Email Marketing: Your Key to Success

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