This Month in Social Media - March 2026 Update
We kept track of the most important changes across 4 major social media platforms, so you don’t have to scroll for hours to stay ahead.
Social media moves fast, and so do the algorithms, features, and trends that shape your brand’s visibility. Here's the social media updates for March. Bookmark it. Check back often. We’ll keep it fresh.
- LinkedIn has released a new guide on optimising owned content for AI discovery, reflecting how search behaviour is shifting as users increasingly rely on AI-generated answers instead of browsing multiple sources.
Key recommendations include:
- Answering questions clearly and early


- Organising content with strong headings and logical structure

- Ensure pages are accessible, fast, and properly structured so AI tools and search engines can easily index and interpret them.

- Make sure the visuals used match the content and not added just for aesthetics

For marketers using LinkedIn, the takeaway is simple – you need to remember you are writing for humans. So focus on content that is clear, structured, and authoritative is more likely to surface in AI-generated responses.
- If any brand, or person uses a third-party plug-in, or app, or a script to post comments, LinkedIn will now flag them. LinkedIn is monitoring the comment strictly to keep the authentic conversations going on. Such automated comments will now be:
- removed from the “most relevant” section (which is the default sort order)
- Will not be shared outside the commentor’s network
- And if one person constantly uses automated comments, they will be restricted to use LinkedIn thereafter
This does not affect any scheduling platforms or content management platforms that we use to plan, schedule and post your content.
- In 2025, there was a widespread rumour that META will start reading your private DMs and conversations to train their AI. META has now confirmed that they do not use the content of your private conversations in anyway to train the AI. Instead, they will be tracking your interactions with AI content on the platform, and other AI features, to personalise your Instagram experience.
- META is cooking up a new app in store for snaps and disappearing stories – something like Snapchat, but for META.

- Instagram is planning to release a new subscription-based feature for creators called the “shorts drama”. These will be reels that are posted as episodes. Once live, creators will be able to add their reels as episodes to this section.
- Adam Mosseri recently announced that Instagram is testing a new “Instagram for TV” experience, starting with Amazon Fire TV devices in the U.S.
Here’s what the feature does:
Reels on the big screen
Users can watch Instagram Reels from creators they follow directly on their TV.
Channel-style browsing
Reels are grouped into interest-based channels (similar to how YouTube or TikTok TV works).
Creator search on TV
You can search for creators and watch their videos on the television.
Built for shared viewing
The idea is to turn Instagram content into something you can watch together on a larger screen, not just on a phone.
More TV platforms coming
Right now it’s only being tested on Amazon Fire TV, but Instagram plans to expand to other smart TV platforms (which could include Google TV / Android TV later).
This signals Instagram moving toward living-room content consumption, similar to how:
- YouTube dominates TV viewing
- TikTok already has TV apps
It could change how creators design content, especially reels that work well on larger screens.
- The platform is testing a new feature where instead of “Following”, it’ll be “Friends”. It has been rolled out to some of the users as a Beta testing phase.
YouTube
- YouTube’s auto dubbing feature is now available in 27 languages. This auto dubbing feature also recongnises and filters which videos to dub and which not to – such as music videos or silent vlogs.
- New YouTube TV plans have been launched across Sports, News, Entertainment and Family content, priced lower than the main YouTube TV Plan.
- Captions will now automatically turned on even when the audio is on mute. This featurre is currently rolled out to tablets and mobile phones, whereas some laptop users have also got this option as part of the testing phase.
- Gifts and Jewels in livestreams have been rolled out to creators in Canada, as part of the new monetisation scheme. YouTube says this is also a good way for the fans and creators to interact and for fans to support their favourite creators.
- YouTube is easing up its ad policies for videos that are covering ‘controversial’ or ‘sensitive’ topics such as women empowerment, mental health, reproductive rights, abuse and such. Creators focusing on such niche topics will now be able to earn more than before as long as their content does not contain graphic scenes or descriptions.