Code of ethics

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DXDMedia is committed to developing marketing strategies that are deeply rooted in ethical principles and tailored to meet the unique business objectives of our clients. Our code of ethics underscores our dedication to integrity, sustainable practices, and fostering long-term partnerships built on trust and mutual success.


Our mission at DXDMedia is to take our clients back to marketing basics and develop a solid code of ethics, together with a marketing strategy built on their own business objectives. 


Our Mission explained

We create and deliver commercially astute strategic marketing plans based on our thorough understanding of sound marketing principles, which establishes client trust and confidence. Building strategies based on marketing principles, the basics, works. The basics are about understanding your customer need around the 4Ps, understanding your USP, and creating vision, values and key messages that centre how you meet customer needs in your context. If you build a marketing plan that doesn’t align with your business plan, then you shouldn’t be surprised when you don’t get the results you want.

Good marketing takes time. It builds brands. It enhances reputation. It tells your stories to the right people in the right places using the right tools to meet your customers’ and other stakeholders’ needs. We have a team of consultants and specialists who understand strategic marketing and where their specialism fits, and who recognise the importance of listening to clients and also challenging them to think differently about the business communication challenges they’re facing.

Working in collaboration with our incredibly trusted specialists, we support every client to achieve the financial growth and market reputation they’re seeking, and everything we do combines to create marketing plans that are sound, hardworking, and effective.

Value Proposition


To be the B2B marketing provider of choice for businesses seeking ambitious growth and pursuing ethical operational practices. We aspire to achieve this by leveraging the expertise of our freelance consultants and specialists, which means we provide the unique value proposition of five senior marketing brains for the price of one full-time marketing manager.

This means we can always offer our clients exceptional value and customised solutions that drive measurable results. We aim to be recognised for our focus, hard work, innovation, flexibility, and exceptional customer service, and we strive to build long-term partnerships with our clients, based on trust and mutual success.


We deliver

  • Collaboration with trusted specialists to deliver client success
  • Commercially valuable strategies for our clients
  • Confidence to inspire our clients to trust what we offer
  • Creativity in how we approach every challenge
  • Conviction that marketing basics are the key to every plan
  • Conscience and ethics, supporting clients with their own sustainable and people standards

ESG Initiatives

Sustainability and Community Impact

At DXDMedia, we're dedicated to enhancing the economic, social, and environmental wellbeing of our community. Our approach involves:

  • Local Economic Support: We prioritise local SMEs in our supply chain, boosting Aberdeenshire's economy.
  • Internship Programme: Launching in 2024, we're offering digital marketing internships to Robert Gordon University students, fostering employability and skill development.
  • Environmental Sustainability: Our commitment to the planet is evident in our practices - from digital meetings and using recycled materials to optimising online campaigns for lower energy use.

Our dedication to sustainable growth, community enrichment, and environmental stewardship drives us forward. With a foundation built on marketing excellence, we strive to make a meaningful difference.

Fair Working Practices

DXDMedia believes in a workplace that's fair, inclusive, and supportive. With a culture inspired by Dame Stephanie Shirley's "Let it Go", we advocate for:

  • Living Wage Commitment: Ensuring fair pay that matches the real cost of living for all employees and subcontractors.
  • Positive Work Environment: Our policies support flexible and remote working, ban zero-hour contracts, and promote work-life harmony. This approach enhances job satisfaction, productivity, and creativity.
  • Equality and Diversity: We're dedicated to equality of opportunity, embracing Scotland's diverse talent pool, and respecting all protected characteristics under the Equality Act 2010.

At DXDMedia, we're not just about business. We're about making a positive, lasting impact on our world and the people in it.

Like what you see?

If you like what you see, and feel we are the right people to work with, here's what to do next: send an email, or book a meeting, or if you'd prefer to chat, call 07796 997447.