15 January
HubSpot is finally speaking about hybrid tools
It's great news for marketers - people and AI working together
HubSpot has introduced LOOP, a new growth playbook designed for the AI era. The framework rethinks traditional funnels by focusing on continuous engagement, where customers can enter, engage, and expand at any stage rather than moving through a fixed journey.
It emphasises aligning marketing, sales, and customer experience around ongoing value, using AI to personalise interactions and strengthen long-term relationships instead of one-time conversions.
