18 June
AI’s everywhere in marketing right now, but here’s the catch: audiences can tell when it’s all polish and no personality.
In this quick read, LinkedIn’s Zara Easton shares why authenticity still matters more than ever.
There's been much discussion about AI in marketing, but how are audiences really responding?
In a recent interview, LinkedIn marketer Zara Easton shared this insight:
"It seems that people can sense a lack of authenticity. There has been a bit of a backlash to AI-generated campaigns in 2024. Audiences still want to see things that are 'real.'"
There can be too much of a good (AI) thing, after all. You can read the full interview below.
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