Blog

Welcome to our blog, your go-to source for insightful articles and engaging content. Whether you're seeking expert advice, industry trends, or inspiration, we've curated a collection of articles that will inform, entertain, and spark your curiosity, and as well as that, you'll be kept up to date with all that's going on here at DXDMedia.

What do B2B Buyers Check Before They Contact You?

What do B2B Buyers Check Before They Contact You?

Most business owners believe good work speaks for itself. Here is why that assumption is quietly costing you. 
Why Does Rushed Marketing Cost More?

Why Does Rushed Marketing Cost More?

A real-world lesson in copyright, collaboration, and modern marketing.
How Can Employee Generated Content Improve B2B Marketing?

How Can Employee Generated Content Improve B2B Marketing?

Not everything needs to come from the brand. Sometimes, the real story sits with your people.
Should B2B Content Focus on Reach or Trust?

Should B2B Content Focus on Reach or Trust?

In the race to optimise for AI, SEO, and algorithms, have we forgotten who the content is actually for?
How Do You Measure Marketing ROI in a B2B Business?

How Do You Measure Marketing ROI in a B2B Business?

Why your last marketing audit didn’t deliver the ROI you expected, and how you can audit your marketing efforts the right way
What Should B2B Marketing Focus on in 2026?

What Should B2B Marketing Focus on in 2026?

When everyone can publish more, faster, and across more channels, traditional ROI measurements fail to tell the whole story.
Why Isn't Your Website Generating Enquiries?

Why Isn't Your Website Generating Enquiries?

Traffic means nothing if your website doesn’t convert. And 'learn more' isn’t a strategy. If your site feels busy but unconvincing, there’s usually a reason.
How Do You Set a Clear Marketing Direction for the Year Ahead?

How Do You Set a Clear Marketing Direction for the Year Ahead?

Maximise Your Potential with a Strengths Assessment. Another blog post inspired by Arsenal FC. What can we learn from the team's victories? 
How Should Mid-Sized Businesses Scale Their Marketing?

How Should Mid-Sized Businesses Scale Their Marketing?

This isn't your sign to pile on more work, more channels, or more noise. Real scaling in marketing happens when intention replaces frenzy. 
How Do You Differentiate Your Brand in a Competitive Market?

How Do You Differentiate Your Brand in a Competitive Market?

We know you've read the listicles. “Five branding tips for growth.” “Seven ways to stand out.” “Ten marketing tools you’re not using yet.” This blog post isn’t one of those. 
How Do You Market to a Niche B2B Audience?

How Do You Market to a Niche B2B Audience?

If you can turn early wins into lasting proof, you can create a snowball effect. One success leads to another, your reputation grows, and before long, you’re the go-to name in your space.
What Happens When a Business Stops Marketing?

What Happens When a Business Stops Marketing?

The cost of not marketing is the lost revenue, visibility, and growth opportunities that occur when a business fails to promote itself effectively. This is known as opportunity cost - the hidden price of inaction.
Why Isn't Your Marketing Delivering Results?

Why Isn't Your Marketing Delivering Results?

Doing nothing is costing you something.
How Do You Build a Long-Term B2B Marketing Strategy?

How Do You Build a Long-Term B2B Marketing Strategy?

How to balance long-term marketing strategies with present-day engagement 
When Does a Business Need Strategic Marketing Support?

When Does a Business Need Strategic Marketing Support?

Take our DXD Fit Quiz and find out exactly what kind of marketing support your business actually needs.
How Do You Scale Marketing Without Wasting Budget?

How Do You Scale Marketing Without Wasting Budget?

Successful marketing growth in a mid-sized business demands creative solutions, strategic foresight, and an understanding of the delicate balance between investment and return.
Why Aren't People Opening Your Marketing Emails?

Why Aren't People Opening Your Marketing Emails?

Why my inbox has more unopened than read emails, and how we write banging subject lines to convince our audience that our emails are worth reading.
Can You Send B2B Marketing Emails Under Legitimate Interest?

Can You Send B2B Marketing Emails Under Legitimate Interest?

Cold email success starts with compliance. Ensure your cold emails are effective, compliant, and built for success.
When Should You Change Your Marketing Strategy?

When Should You Change Your Marketing Strategy?

"Write this marketing plan in permanent marker and follow it mechanically into the future," said no marketer ever.  
How Can Video Build Confidence in B2B Marketing?

How Can Video Build Confidence in B2B Marketing?

Interested in how video content can enhance your marketing strategy? Diana Muzzall has new trends, tips, and tricks to help you get started with video marketing. 
How Do You Create Content for a Niche B2B Audience?

How Do You Create Content for a Niche B2B Audience?

Plus a special BONUS: 99 proven content ideas that deliver results
How Do You Keep Marketing Going When Business Gets Tough?

How Do You Keep Marketing Going When Business Gets Tough?

A guide for growing businesses that need to build resilient marketing teams for 2025 and beyond.
How Can Employee Benefits Businesses Use Marketing to Build Trust?

How Can Employee Benefits Businesses Use Marketing to Build Trust?

Discover how small and medium-sized businesses can enhance employee engagement and retain top talent with sustainable benefits packages. This blog post includes expert advice on ESG factors, cost control, and two insightful case studies.
Why Do Businesses Need a Fresh Perspective on Marketing?

Why Do Businesses Need a Fresh Perspective on Marketing?

Is your digital marketing strategy holding you back? In this ever-evolving digital marketing world, even the most seasoned business owners can miss hidden opportunities that could drive growth and boost ROI. But how do you know if your marketing efforts are truly effective or if you're missing out on key opportunities?
How Can Design and Marketing Work Better Together?

How Can Design and Marketing Work Better Together?

Bored of recycled business advice from so-called experts? Read how Lynn has kept her business going for over 25 years.
Why Does Niche Marketing Work for Specialist B2B Businesses?

Why Does Niche Marketing Work for Specialist B2B Businesses?

How to make your brand the trusted expert in your niche market — niche marketing helps you transform challenges into opportunities to connect with a sophisticated audience.
How Can Estate Agency Marketing Build Local Trust?

How Can Estate Agency Marketing Build Local Trust?

Tired of the same old business advice from self-styled gurus? Let's cut through the noise.
How Do You Measure Event ROI in B2B Marketing?

How Do You Measure Event ROI in B2B Marketing?

Events are powerful tools for achieving a wide range of business objectives, from increasing brand awareness to generating valuable leads. However, the real measure of an event’s success lies in understanding its Return on Investment (ROI). Without a clear grasp of event ROI, it’s difficult to determine whether the time, effort, and resources spent on the event have truly paid off.
How Should Start-Ups Approach Marketing?

How Should Start-Ups Approach Marketing?

A strong digital presence sets the stage for a compelling first impression, attracts the right audience, and secures the ideal customer base from the outset.
How Can AI Prompts Improve Marketing Productivity?

How Can AI Prompts Improve Marketing Productivity?

An often-used template can be a great tool to break down into many unique parts for a 100% original marketing campaign.
How Do You Optimise Marketing for Business Growth?

How Do You Optimise Marketing for Business Growth?

To truly scale and sustain your business, you need more than just talent — you need strategies and structure.
Does Personal Branding Matter for Business Owners?

Does Personal Branding Matter for Business Owners?

Do you remember to give your personal brand the same level of dedication and attention that you invest in your business?
How Can Better Operations Improve Marketing Delivery?

How Can Better Operations Improve Marketing Delivery?

Operations Mastery: a Deep Dive into Our Business Transformation Courses
What Is Demand Generation and Why Does It Matter?

What Is Demand Generation and Why Does It Matter?

The changing leaves and the farmer's market made me think about lead generation, demand generation, and what makes a good harvest in business.
What Should B2B Businesses Do With Marketing at Christmas?

What Should B2B Businesses Do With Marketing at Christmas?

A reminder to start your Festive campaign planning now!
Why Should Businesses Share Their Wins?

Why Should Businesses Share Their Wins?

Arsenal’s win against Manchester City in the Community Shield on Saturday afternoon (5 August 2023) reminded me how solid foundations and taking your time can be the key to winning against even the strongest opponents.
Why Does Content Marketing Still Matter for B2B Businesses?

Why Does Content Marketing Still Matter for B2B Businesses?

A word on communicating with intention in an ocean of fleeting trends and AI-generated content.
When Should You Walk Away From a Bad-Fit Client?

When Should You Walk Away From a Bad-Fit Client?

It’s not a topic any service business likes to openly discuss. But every business has them - bad clients. So how do you offload a bad client, when your whole reputation potentially is at stake?
What Can Football Teach Businesses About Marketing Consistency?

What Can Football Teach Businesses About Marketing Consistency?

Anyone who’s known me for more than five minutes knows that I like my football. Even more than that, I’m an Arsenal fan. Now some may cheekily say, not really a football fan then, but then I’d just smile and take that as further invitation to keep on talking football!
What Does a Business Really Need From Its Marketing Team?

What Does a Business Really Need From Its Marketing Team?

We’re five! Cinq! Fünf! Cinco! Five years old. It’s been quite a journey and, of course, it’s not entirely true either; I’ve been working in strategic marketing communications for longer than I care to mention.
How Can Business Awards Support Your Marketing Strategy?

How Can Business Awards Support Your Marketing Strategy?

Actually, it’s more than that ... I am a winner of the Chartered Institute of Marketing’s Excellence Award.

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