Key marketing takeaways
Plain copywriting and influencer marketing.
Diamonds are forever
A crafty marketing strategy by De Beers.
A seamless customer experience across all touchpoint.
Luxurious Lobsters and the power of rebranding.
Scotland and Euro24
The importance of milestones and target audiences.
Maurice Lacroix versus Gucci
Crafting distinct brand stories.
Real-time analytics and audience participation.
Reputation and the strength of brand legacy.