Creating the strategy; empowering the client
It’s 2024 and Warrington-based charity, Cycling Projects, trading as Wheels For All has appointed a Marketing & Communications Officer, recruited with our support, to develop and evolve the marketing strategy and resources DXDMedia helped Wheels for All create. The charity has regular newsletters, consistent social media, and good practices around photography, branding, and content.
Our Client
Wheels for All provides and promotes cycling for everyone. They run and manage cycling centres where young people and adults alike can use cycles appropriately designed to meet their physical requirements, with special adaptations for disabled riders that make cycling possible for all.
Their Needs
We were afforded this opportunity by a former client who currently serves as the Chair of Trustees. Wheels for All had previously employed a Marketing Co-ordinator but hadn’t replaced them when they moved on. We were brought in on an interim basis to support their rebranding effort (completed before we came onboard) and provide a fresh marketing strategy to help them build and use good content and share the amazing work they do around the country, supporting volunteers and employees alike. The initial contract was for six months and was extended five times, resulting in a total support period of almost 3 years.
Our Strategy
We knew that the charity is so people-focused that ultimately, they would need another marketing person in place to be available to visit their centres and teams. Head Office would also need someone to be more hands-on and provide more availability working with the senior team. Our plan was to set up good practices, a clear strategy focusing on the people in the business, and sound social media presence. This allowed the team to become better accustomed to taking photos and videos and thinking about web and social content in their working day, so that the work of Wheels for All could be more fully shared and the stories around their clients and volunteers would be more frequently told.
At the close of the project, Paul Alcock, Chair of Trustees said:
Many thanks to you all at DXD for the support given. DXD has really helped shape the narrative and increase the cadence of our marcoms. I am sure the new in-house team will be picking things up in good shape.
By highlighting the real-life stories of volunteers, participants, and employees, we were able to boost engagement rates demonstrating the power of personalised content. We were also responsible for the creation of collateral to support their successful application for £1m in funding from Sport England.
Inspired by the success story of Wheels for All, are you ready to transform your organisation’s marketing strategy and outreach? Message us today to see how we can tailor our services to help you tell your story, engage your audience, and drive your mission forward. Here's what to do next: send an email, or book a meeting, or if you'd prefer to chat, call on 07796 997447.
