Built the marketing foundations for a national charity to grow with confidence

The brief

Wheels for All needed support when its Marketing Co-ordinator role became vacant. The organisation was also working through a rebrand and needed practical marketing leadership on an interim basis.

The challenge was not simply to produce content; the charity needed clearer priorities, better habits around gathering stories and a social presence that reflected the human impact of its work.

What we did

We developed a focused strategy built around people, participation and local stories, helping the team recognise marketing opportunities in their everyday work.

We improved the charity's content planning and supported a stronger social media presence so the work of volunteers, participants and staff was seen more consistently.

Alongside the day-to-day support, we also created collateral that helped underpin a successful £1 million Sport England funding application.

What changed

• The charity gained a clearer narrative and more regular marcomms activity.
• Teams became more confident in gathering and sharing stories from across the network.
• The incoming in-house team inherited stronger foundations rather than a blank page.

Client perspective

 Paul Alcock, Chair of Trustees:

Many thanks to you all at DXD for the support given. DXD has really helped shape the narrative and increase the cadence of our marcoms. I am sure the new in-house team will be picking things up in good shape.