Turned an acquisition announcement into a full integration and rebrand programme

The brief

After more than three years of strategic marketing support, the senior team shared that they were buying a major rival and needed help with the announcement.

The real challenge was bigger than the initial ask. Employees at both businesses needed to understand the move, customers needed clarity, and the new group needed to look and feel like a shared future rather than one company swallowing another.

What we did

We advised early that one press release would not be enough and developed a fuller internal and external communications strategy around the launch of the new identity.

That work included accessible FAQs for different stakeholder groups, branded materials, values-led messaging and practical rollout support across both sites.

The objective was to help people see the opportunity in the merger, not just the mechanics of it.

What changed

• The new group launched with a clearer and more unified story.
• Employees, customers and investors had access to tailored information rather than fragmented messages.
• Branding and communications helped create pride, confidence and momentum during a significant period of change.

Client perspective

Matt Allan, Managing Director:

I'm proud of our evolution from two competitors to a leading force in decarbonisation. This union wasn't just a blending of companies, but a harmonisation of vision, mission and purpose.