C Signum 2
3 April

Sharpened the market story for a deep-tech business ready for commercial traction

Strategic marketing support for CSignum

CSignum
CLIENT
CSignum, a technology business using electromagnetic fields to transfer data from underwater assets to the surface.
CHALLENGE
The company had powerful technology and a complex story, but needed clearer communications as the commercial product approached market readiness.
OUTCOME
A more rounded marketing strategy across web, social, exhibitions and other channels, better aligned to commercial opportunity.

The brief

Although the business had been developing for years, it was still effectively approaching the market like a start-up. The story had evolved over time and the marketing needed to catch up.

The leadership team wanted support with news releases, case studies, social content and website messaging at the point where commercial momentum was starting to build. 

What we did

We went back to marketing basics and worked through the commercial fundamentals of the business, including the product, its application, the audiences who would value it and the routes to market.

That understanding informed messaging, website content, PR, exhibitions and broader communications activity.

The result was a more joined-up marketing approach built around the real commercial value of the technology, rather than just its technical novelty. 

What changed

  • The business gained clearer strategic direction across multiple marketing channels.
  • The story became easier to communicate to customers, partners and wider stakeholders.
  • Marketing activity became more aligned to commercial readiness and global ambition. 

Client perspective

Chris Brooks, CEO said:

DXDMedia has enabled CSignum to develop well-rounded marketing strategies at all levels, website, social media, exhibition and other media, which has positioned us well for success globally.

Where we've delivered results