Built a consistent brand and marketing platform to support regional growth

The brief

Tidy Green Clean had a clear proposition built around people, environmental standards and service quality. It resonated with customers, but it was not being communicated consistently.

As the business expanded into new regions, with more regional directors building their own operations, marketing risked becoming fragmented. The senior team needed marketing to support growth, not rely on ad hoc activity.

What we did

We worked closely with Andrew Alleway, David Moncur and the franchise directors to introduce a more structured and consistent approach to marketing.

This included building a steady flow of content across web, social and PR, ensuring that the business’s values, standards and experience were reflected in everything that was shared.

As the business grew, we supported regional teams with practical ways to create and share their own case studies, allowing expertise to be demonstrated across the wider network.

When priorities shifted, including during Covid, we adapted messaging quickly to ensure communications remained relevant, clear and useful to customers and employees.

The retained model allowed for forward planning while maintaining flexibility as the business evolved.

What changed

• Marketing became more consistent across regions and channels.
• Regional teams had access to usable content and clearer direction.
• The business built a stronger external presence to support ongoing growth.

Client perspective

Andrew Alleway, Managing Director:

DXDMedia has supported us across a wide range of marketing activity, helping us maintain quality and consistency as the business has grown.