New Links Course at the Menie Estate

Donald Trump's announcement of opening a second golf course shows a strategic approach to brand expansion and leveraging name recognition.

Naming the course after his mother and highlighting features like Scotland's largest sand dunes positions this venture as not only a tribute but also a distinctive destination in the golf world. This move showcases how powerful branding combined with unique selling propositions, such as environmental claims and exceptional design, can significantly enhance a business's appeal and competitive edge.

All businesses can learn from this approach to differentiate and elevate our offerings in saturated markets.