How Email Marketing Quietly Wins Every Time
Want more leads? You’ve got two choices: Fight the algorithm or reach the people you already have through email.
Ever feel like your Instagram post didn’t quite hit the mark? Well, here’s a stat that might make you feel a lot better: according to Shortstack*, only 10% of your followers even see your posts. That’s right – 90% of people probably didn’t even notice!
So, if you post something that’s a bit rubbish, don’t sweat it because most people missed it anyway.
But here’s where it gets interesting: when it comes to email marketing, the numbers are completely different. Around 70% of your email subscribers will actually open what you send.
Think about that for a second: Instagram relies on algorithms to decide who sees you. Email? You land directly in someone’s inbox.
If you want more leads, you’ve got two choices:
👉 Grow your follower base and boost your engagement.
👉 Or, focus on reaching more of the people you already have – especially through email.
Better yet, do both.
Bottom line? Don’t let one bad post knock your confidence. Play the long game – and stay visible!
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