Future is Bright, Future is Orange

Orange built a buzz before revealing the product, fueling anticipation with bold visuals and a memorable line.

The telecoms firm Orange was expanding, and their marketing strategy was to blanket billboards with black, white and orange graphics along with, ‘The future’s bright, the future’s orange.’ No one had a clue what it was about, but within a few weeks the photos were replaced with ads for the mobile network.

Today’s marketing takeaway is creating curiosity along with a strong brand identity and messaging, is an effective launch strategy capturing the attention of prospects. We can help you do that.