![They Ask](http://dxd-media-craft.s3.eu-west-2.amazonaws.com/They-Ask.png)
15 October
They Ask, You Answer
Marcus Sheridan
"They Ask, You Answer" by Marcus Sheridan is a transformative marketing book that emphasises the power of transparency and addressing customer questions in content marketing.
Through real-life examples and actionable strategies, former pool-guy Sheridan guides businesses to build trust, establish authority, and generate leads by addressing customer concerns openly and honestly.