When Email Subscribers Go Quiet
Subscribers who don’t engage drag down your deliverability and make it harder for the right people to hear from you.
If your email list is growing but your open rates are dropping, it’s not just a vanity metric problem, but a deliverability issue.
Subscribers who consistently don’t engage with your emails drag down your sender reputation. That means even the people who do want to hear from you might stop seeing your emails in their inbox at all.
What's the fix? A re-engagement strategy.
When someone hasn’t opened or clicked in a while, don’t just keep sending them the same thing. Send a clear, intentional email asking them if they still want to hear from you, and what they’d like to see more of.
It’s a simple step that can boost your engagement rates, clean your list, and make sure the right people keep hearing from you.
We at DXDMedia can design and run re-engagement campaigns that bring your audience back, and keep your email marketing working harder.