How do you decide what marketing to do in 2027, and what to stop?
The DXDMedia Marketing Growth Planner 2027 was created to help busy B2B business owners work through those decisions and build a plan they can use.
When you’re running a business, marketing can become a list of things you feel you should be doing.
- Post on LinkedIn.
- Update the website.
- Send an email.
- Perhaps try some advertising.
But what deserves your time? What supports your business goals? And what should you stop doing?
Start with the decisions that matter
The Planner is an Excel workbook with linked online tools. It brings your marketing goals, priorities, actions and reviews into one place. You don’t need to complete the whole workbook before you can get started.
Begin with the Core Plan. Use your Health Check to identify where attention is needed, set goals that support the business and turn your priorities into a focused 90-day plan.
The other sections are there when you need them.
Give your marketing a reason to exist
A content calendar can tell you what to post on Tuesday, but it doesn’t necessarily tell you why you’re posting it.
The Planner helps you connect the work to what you want the business to achieve and that provides a basis for choosing activities, allocating your budget and deciding what to measure.
In addition, it gives you somewhere to record what happened, so the next decision can draw on the last result.
When something doesn’t work, investigate
A disappointing campaign doesn’t automatically mean the idea was wrong. The linked Marketing Reset is a conversational AI tool that helps you work through what happened, what evidence you have and what remains unknown.
It asks questions to help you decide what to check or change first. You can copy the completed review into your workbook and return to it after taking action, and check its conclusions against your own records before using them. It can help you think through a problem, but it cannot know facts you haven’t supplied.
Built for business owners with other things to do
You can start with the core sections and build on them as the year progresses. There are worked examples to help you see how the Planner can be used, alongside guidance and linked tools.
You can also buy a written Plan Review or a review call if you want us to look over your completed plan.
The aim is straightforward: spend less time wondering what marketing to do, and have a clearer reason for the work you choose.
Take a look inside the Marketing Growth Planner 2027, see what’s included and choose the option that suits you.
🌱 Just getting started? Let’s help you lay the right foundations.
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